PepsiCo commits $ 1 million to improve access to football in underserved communities in the United States
“Team of Champions” is backed by international soccer star Javier ‘Chicharito’ Hernandez as he joins PepsiCo’s athlete roster. In his first nationwide effort to partner with Pepsi and Lay’s, he shares, “I am proud to partner with Pepsi and Lay’s to bring the good game to underserved communities across the country. models, “Team of Champions” seeks to remove obstacles in the game that have become more difficult to move, especially during the pandemic. ”
The “Champions Team” consists of a “Starting XI” made up of 11 local organizations in select cities across the United States, including Los Angeles, Chicago, New York City, Detroit, Washington DC, Dallas, El Paso and Fort Lauderdale, which provide opportunities and access to sport. PepsiCo’s donations to the 11 organizations that make up this year’s “Team of Champions” are aimed at leveling the playing field with clothing and equipment like crampons and balls; access to the field; mentoring, coaching and education; and the experiences of the fans.
“As one of the most dynamic and unifying sports in United States, we saw an opportunity to leverage our biggest global platform – the UEFA Champions League – and the game as a force for good, ”said Esperanza Teasdale, Vice President and General Manager, Hispanic Business Unit, PepsiCo Beverages North America. “PepsiCo, with our iconic brands Pepsi, Lay’s and Gatorade, is committed to making an impact in our Hispanic and Black communities. With “Team of Champions,” we draw on decades of experience and commitment on and off the pitch to equalize access to the game and bring smiles and opportunity through football. ”
“Team of Champions” is another step in PepsiCo’s Race to Racial Equality, which in 2020 saw the company announce commitments of more than $ 570 million over the next five years, to lift up black and Hispanic businesses and communities in the United States to address inequality issues and create opportunity.
“Uniting people through football and sharing the joy of the game is something that our brands like Lay’s, Pepsi and Gatorade have been doing for years. Black football clubs, programs and businesses, with the ambition to drive change to long term and overcome systemic barriers in these underserved communities, “said Antonio Escalona, SVP & GM, Hispanic Business Unit, PepsiCo Foods North America.
In the run-up to the 2020-2021 UEFA Champions League final, PepsiCo will amplify the voices of the community of the 11 organizations through a series of content that will be distributed on broadcast, social and digital platforms to provide more visibility on the impact of every dollar donated. Football stars and cultural influencers, including Santiago Muñoz and Jonathan González, will support the program by sharing the stories behind the organizations within their home markets.
Notes to Editors
The PepsiCo “Team of Champions” 2021 “Starting Eleven” which receives funding this year includes:
- ACCESS U Foundation (National): The ACCESS U Foundation is a nonprofit organization designed to help emerging Hispanic and black players seek athletic soccer scholarships.
- Atletico Santa Rosa (Santa Rosa, California): Founded in 2003, Atletico Santa Rosa is a non-profit organization bringing together more than 400 players of all age groups. The club believes in a ‘No Player Left Behind’ philosophy, which means that all players are encouraged to participate in a team regardless of their skill level, economic background, age, size, gender or career. race.
- Big Apple Youth Football (New York, NY): Big Apple Youth Soccer is the first Hispanic football organization to join the Eastern New York Youth Soccer Association. For over 20 years, the league has worked to support the local Hispanic community by New York City to create more opportunities for players, coaches and referees to have access to the beautiful game.
- Chicago Youth Champions Football League (Chicago, IL): The Chicago Champions League was created to promote, foster and develop football within the Chicago community. The league, which has more than 2,000 players, offers free participation to families who cannot afford to pay their fees to make football affordable in their community.
- Detroit City Football Club (Detroit, MI): Detroit City FC is committed to providing accessible playing opportunities for Detroit youth. The club offers a variety of programs to get involved in the beautiful game, from free clinics and toddler football to competitive environments with affiliated clubs and the DCFC Academy program.
- El Paso Football League (El Paso, Texas): The El Paso Football League was established in 2005 as an affordable option for teams that couldn’t afford the high costs of surrounding leagues. The league enables adult and youth players to develop and grow within the community through competitive sports.
- Future Soccer Club (Washington DC): The Future Soccer Club was founded to provide football to aspiring players regardless of their ability to pay and based solely on their love of the game. The club offers very affordable or free programs for boys and girls under the age of. 9 to under 19, focusing on under-represented populations of young footballers at the highest levels of the DMV area.
- Irving Amateur Football League (Dallas, Texas): The Irving Amateur Soccer League is the oldest Hispanic league in Dallas-Fort Worth area, drawing youngsters and adults for each season.
- Lauderhill Lions Football Academy (Fort Lauderdale, Florida): The Lauderhill Lions Soccer Academy is one of South Florida early youth football clubs focused on preparing boys and girls to compete at the highest level. The club also places an emphasis on academics, with all participants expected to maintain good grades and positive behavior in the classroom.
- Spartan Wolves (Los Angeles, CA): Spartan Wolves was founded to create an avenue for the development of young players in inner cities, providing them with the opportunity to have affordable access to high level skills development, training and education. The club places an equal emphasis on athletics and education, offering consistent tutoring in academics and SAT preparation for club players.
- Tudela FC LA (Los Angeles, CA): Tudela FC LA is an all-female football club created with the aim of providing the same level of training, access to facilities and developmental attention that boys receive in the Los Angeles area. The club has a diverse and inclusive roster of players and is committed to working with any girl, regardless of her family’s socio-economic status.
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SOURCE PepsiCo, Inc.