Sanjay Mishra searches for the best coconut water in Country Delight’s new DVC, Marketing & Advertising News, ET BrandEquity
The commercial titled “ The Hunt ” creates a sense of curiosity with a mysterious coconut palm looking for something unique, pushing audiences to a crescendo towards the end of the video. Mishra takes the audience through this journey, talks about his mission, walks around different towns, clearly showing his disappointment with every tender coconut water offered to him. His search finally comes to an end once he’s featured on Country Delight’s “Country Coconut Water”.
Also read: Saturday Solologues: Chitthi aayi hai The DVC tries to bring out all the hassle associated with a tender coconut, from the taste to the amount of water to the ease of opening by putting down the Country packaging Coconut Water as the solution. As part of the campaign, Country Delight also shared their new product with influencers to share their fun time with Country Coconut Water with their audiences.
Chakradhar Gade, Co-Founder of Country Delight, said: “We have realized that many of our customers want to consume natural coconut water but are unable to do so due to issues such as uncertainty in the amount of water, the unpredictability of the taste, the lack of -Daily home access and most importantly the struggle to open a coconut. We hope every Country Delight family will enjoy this product and we will continue to disrupt many categories of more traditional products like this to offer our customers Naturally Acha & Naturally Sacha products. “