UMG launches voter engagement campaigns

New installments of the “Use Your Voice” and “Pull Up to the Polls” initiatives are underway

Universal Music Group (UMG) has announced a voter engagement initiative for the November 2022 U.S. election, led by its Universal Music All Together Now Foundation and Task Force for Meaningful Change. The initiative includes new and updated installments of the “Use Your Voice” voter registration and education program, as well as the “Pull Up to the Polls” voter transportation components. “Pull Up to the Polls” was designed and is managed by UMG’s Task Force for Meaningful Change.

In addition, UMG announced that its offices in the United States will be closed on election days going forward to facilitate employee participation in elections and volunteer activities on Election Day.

“Universal Music Group, through its Task Force for Meaningful Change and the Universal Music All Together Now Foundation, is working towards meaningful positive change by partnering with organizations and leveraging our passionate network of artists and music lovers to come together for a common cause,” shares Susan Mazo, executive vice president of corporate social responsibility, events and special projects at UMG. “We are proud to work with our partners both internally and externally to ensure that all eligible voters have the resources they need to cast an informed vote.”

A campaign spanning UMG’s U.S. activities to support voters across the country, this year’s “Use Your Voice” campaign established meaningful partnerships and activations with organizations working to prepare voters to vote.

UMG produced the “Use Your Voice and Vote on It” content series with nonpartisan election organization HeadCount, which addresses issues voters may see on their local ballots and highlights why it matters, especially for young voters to vote in the midterm elections. Covering issues such as abortion access, LGBTQ+ rights, voting rights, policing and the environment, the series features UMG artists such as Kiana Ledé and producer Benny Blanco. The series leads fans and followers to the Use your voice and vote on this which provides information, resources and digital tools to help everyone vote.

UMG’s creative solutions team, °1824, supports student engagement efforts, including on-campus voter registration training for college representatives, led by HeadCount. °1824 also engaged its influencer marketing team to create social media content encouraging people to register to vote on National Voter Registration Day. This week, they joined HeadCount and their partner Liquid Death on the University of Georgia campus to distribute water, encourage students to develop a voting plan, and teach students about the right to vote in Georgia.

UMG is working with GLAAD to activate Spirit Day (October 20) to support LGBTQ+ youth and raise awareness of anti-LGBTQ+ legislation. This program is an extension of UMG’s longstanding partnership with GLAAD.

The Universal Music All Together Now Foundation is working with the Mental Health Coalition and the Anxiety and Depression Association of America (ADAA) to launch a series of content focused on how to manage mental health in the wake of election stress. The Foundation has also expanded its partnership with The Mental Health Coalition to provide direct mental health support to community organizers and mobilizers working with HeadCount this election.

The Universal Music All Together Now Foundation supports Election Protection, a nonpartisan organization that works to protect everyone’s right to vote and operates a toll-free hotline to help eligible voters cast their ballots. The Foundation’s support has helped Election Protection prepare 1,000 volunteers to monitor the polls this midterm season.

Created in 2020 by UMG’s Task Force for Meaningful Change, Pull Up to the Polls is a partner-centric voter engagement campaign aimed at supporting marginalized voters across the country through voter education and resources that help bring eligible voters to the polls.

This year, Pull Up to the Polls has partnered with Voto Latino, NAACP and YMCA.

Launched on National Voter Registration Day, Pull Up to the Polls partnered with Voto Latino to register 9,000 eligible voters on Election Day.

Partnered with Pull Up to the Polls to provide voters nationwide with more than 3,500 round-trip rides to the polls between early voting in October and Election Day.